Privacy policy
Effective Date: June 22, 2025
Last Updated: July 23, 2025
At Nowful, we are committed to protecting your personal information and respecting your privacy rights. This Privacy Policy explains how we collect, use, share, and protect your personal data when you use the Nowful mobile app (the “App”), our website and online store at nowfuljourney.com (the “Store”), or interact with us in any way (collectively, the “Services”).
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INFORMATION WE COLLECT
We collect the following categories of information:
A. Personal Information - Name, email address, phone number, date of birth. - Billing and shipping addresses (for purchases). - Order history and transaction records.
B. Emotional and Wellness Data - Mood check-ins, journal entries, onboarding quiz responses. - AI chat interactions, progress logs, and reflections.
C. Technical and Usage Data - Device type, IP address, browser type, OS, app usage patterns. - Diagnostic logs, error reports, and support interactions.
D. Cookies and Tracking Technologies - Essential, performance, and marketing cookies and pixels. - Used for analytics, personalization, and user experience.
E. Third-Party Information - Data from integrations (e.g., social media platforms) per their terms.
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HOW WE USE YOUR INFORMATION
We use your data to: - Provide and operate the Services. - Personalize content and wellness recommendations using AI. - Process transactions and deliver products. - Send account, service, and marketing communications (if opted-in). - Ensure legal compliance and detect/prevent misuse.
By using the Services, you consent to the use of your submitted emotional and wellness data for AI-based content personalization.
2. LEGAL BASES FOR PROCESSING
We process personal data under the following bases: - Your Consent (e.g., wellness data, marketing). - Performance of a Contract (e.g., purchases, subscriptions). - Legitimate Interests (e.g., improvements, fraud prevention). - Legal Obligations (e.g., tax, recordkeeping).
If you are located in the European Economic Area (EEA) or United Kingdom, additional rights under GDPR may apply.
3. SHARING YOUR INFORMATION
We do not sell personal data. We may share information with: - Service Providers: Shopify, Stripe, AWS, analytics tools. - Legal Authorities: When required by law or for safety/security. - Business Transfers: During a merger, acquisition, or asset sale.
All third-party partners are contractually bound to safeguard your information.
4. COOKIES AND TRACKING TECHNOLOGIES
We use cookies to: - Enable core functionality. - Analyze usage and improve performance. - Personalize offers (with consent).
You may manage cookie preferences in your browser or through our cookie consent banner.
5. YOUR PRIVACY RIGHTS
Depending on your location, you may have rights to: - Access, correct, delete, or export your data. - Opt-out of targeted advertising or profiling. - Withdraw consent without penalty.
California residents may request to limit the use of sensitive personal information and opt out of data sharing.
To exercise your rights, contact hi@nowfuljourney.com. We may request verification to protect your account.
6. DATA SECURITY
We use: - Encryption (TLS, AES-256) and secure storage. - Access controls and regular audits. - Breach notification protocols, if required by law.
Despite our efforts, no system is completely secure.
7. DATA RETENTION
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Transactional data: Retained for 7 years or as required by law.
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Emotional/wellness data: Retained until you request deletion.
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Marketing data: Stored until consent is withdrawn.
8. AGE RESTRICTIONS
The Services are not intended for users under 18. We do not knowingly collect information from minors. If discovered, such data will be deleted promptly.
9. INTERNATIONAL USERS
The Services are intended for users in the United States. Users outside the U.S. use the Services at their own risk and responsibility. If data is transferred internationally, appropriate safeguards will be applied.
10. CHANGES TO THIS POLICY
We may update this policy. Material changes will be notified via app, website, or email. Continued use of Services after changes indicates acceptance.
11. THIRD-PARTY SERVICES
We are not responsible for the privacy practices of third-party platforms linked to or integrated with our Services.
12. CONTACT US
Email: hi@nowfuljourney.com
Address: 1317 Edgewater Dr #2164
Orlando FL 32804
Thank you for trusting Nowful to support your wellness journey.
